Rolex Goes Green with New 2025 Boxes: A Sustainable Twist on Tradition

Rolex has long been synonymous with precision, luxury, and timeless style. Now, with the release of their 2025 packaging, they’re weaving environmental responsibility into that tradition. The new boxes, identified by reference 53491.02 – OYSTER M ECO, are a striking green color that pays homage to Rolex’s iconic hue—and the brand’s growing commitment to sustainability.

Flip the box over, and you’ll find an unmistakable statement of the materials used: Made from sustainable plywood and recycled cardboard. Covered with recycled leather

By incorporating eco-friendly components, Rolex ensures that each step in presenting their watches respects the planet as much as the craftsmanship inside. This forward-thinking approach doesn’t compromise on quality or style—rather, it expands the meaning of “luxury” to include conscious design choices that will resonate with collectors for years to come.

It’s a fresh look at a classic brand, and a small but meaningful step toward a greener future. After all, it’s not just about telling time—it’s about standing the test of it.